Choosing the right logo color palette selection for your business is not an easy task. Many things can come into play with logo color palette selection. It’s the first impression someone has of your company. Choosing the right logo can change how people perceive your brand. It takes people about 50 milliseconds (0.05 seconds) to form an opinion about a brand by looking at a logo alone. So, you have to do some magic to make this logo stand out.
Most Common Logo Colors
Take a look at the color choices of the world’s biggest brands:
- Blue: 33D44
- Red 29D44
- Black, Grey
- Silver: 28D44
- Yellow
- Gold: 13D44
Meanwhile, Just because blue is the most common logo color doesn’t necessarily mean it’s the best. However, it’s a start. Use this information to ask yourself the following questions:
- What feelings does the color blue give people?
- Why do brands tend to evoke this in their logos?
- Why would they want to use red instead?
- What does the color red mean?
Logo Color Palette Selection
To find the right logo color palette selection for your brand, you need to know its meaning. Let’s take a look at each color so you can understand the color psychology of each shade. This list contains the most commonly used colors in brand logos, helps you narrow down which colors evoke which emotions and associations, and gives you ideas for the perfect logo colors to consider during the design process. You can find combinations.
1: White Logo
White is often associated with cleanliness, peace, hygiene, simplicity, and honesty. The meaning of this color can radically change based on cultural values. For example, in some parts of the world, white is associated with mostly weddings (thanks to a trend started by Queen Victoria), while in other parts of the world, white is associated with funerals and mourning. When doing logo color palette selection, you need to understand who your target audience is and how their perception of color changes depending on their cultural values. White is also often used as a contrasting color to create negative space within a logo or to complement other surrounding colors. FedEx makes good use of white in its logo, using the white negative space between the two letters to create a sneaky “arrow.” can you see it?
2: Silver Logo
Silver is the color of suppleness, wealth, elegance, and elegance. Silver as a logo color is perfect for representing anything high-end, industrial, or technology-related. While some jewelry brands used to use silver in their logos, the color has become somewhat outdated over time as it is associated with industrial metals rather than fine metals. The silver detailing in your logo is a great way to emphasize the sophisticated and exclusive side of your brand. No wonder so many car brands (Toyota, Mercedes-Benz, Honda, Citroen, etc. It is also often used by video game brands to refer to weapons and warfare.
3: Yellow/Gold
Logo Yellow typically evokes feelings of optimism, confidence, self-esteem, happiness, and encouragement. It suggests the sun and summer and can even evoke feelings of wealth and money. The particular gold color may remind some people of McDonald’s, but that’s just a testament to how expressive the logo is. There is nothing more “expensive” than gold. It is the color of wealth, victory, wisdom, royalty, prosperity, glamour, luxury, and fame. The warmth of gold radiates from everything around you. However, don’t confuse yellow with gold (the color code for pure yellow is #FFFF00, and the color code for gold is #FFD700).
Golden color contains red and brown and has a strength that pure yellow does not have. It is for this very reason that yellow appears in many luxury brands. It is very suitable for luxury brands, financial, food, beauty, and fashion companies as it connotes wealth and prosperity. Some of the most famous gold logos include Cadbury, Chevrolet, and Warner Brothers. The dual nature of yellow can also indicate bargains, sales, and even cheap products. This works well for brands like BestBuy, where low prices are a selling point, but it may not work if you’re aiming for high-end products. It also relates to precautions such as warning signs and signals.
4: Red Logo
Red is generally considered a symbol of romance and can evoke many emotions. It can represent energy, passion, love, power, and temptation. On the other hand, red can also indicate war, conflict, anger, and stress. Red is another color that has strong meanings in many different cultures. For many, it symbolizes romance and love. It is usually a wedding color in Asia. It symbolizes good luck, happiness, and fertility. However, in some African countries, red is the color of death and mourning.
5: Green Logo
Green is the color that the human eye perceives the most and is the color to which the eye is most sensitive, primarily because it can detect most shades of the green palette. Therefore, green is an international color that represents relaxation, nature, and peace. Green means harmony, tranquillity, and balance. In a sense, it is the color of wealth (after all, it is the color of money). Green is now commonly associated with the environment and eco-friendly products. Vegetarian, vegan, and eco-friendly brands use green to demonstrate their values. Next time you shop for groceries, take a look at the health food section and see how eco-friendly the brands there are.
6: Blue Logo
Blue is the most popular color for marketers and brands around the world. It is the color of calmness, control, logic, honesty, intelligence, safety, purity, freedom, and confidence. A calm tone helps build trust and makes your logo look professional and serious. Blue is the obvious and safe choice for the financial, IT, equipment, healthcare, energy, and transportation industries. Blue logos look trustworthy and professional and are often used by large companies such as Facebook, Twitter, Skype, Ford, Dell, IBM, Visa, and Samsung. Its positive connotation is perfect for creating a strong image for such companies.
7: Gray Logo
Gray is one of the most interesting colors for creating a brand identity. It is associated with professionalism, conservatism, dignity, classicism, stability, and humility. Having gray in your logo makes your startup look serious, professional, and trustworthy. Like silver, it has a “high-tech” feel. Gray is versatile and can convey different messages depending on the other colors in your logo (this is great for rebranding). Finance, equipment, transportation, and IT traditionally use various shades of gray. While it’s not the first choice for food and drink brands, popular food and drink brands like Nestlé and Gray Goose have made gray work well, proving that there are no hard and fast rules when it comes to logo design.
8: Black Logo
Black is a symbol of efficiency and sophistication, prestige and power, elegance and luxury, control and protection, mystery and seduction. They are strong, serious, and authoritarian, but they also tend to feel melancholic, evil, cruel, heavy, and pessimistic. Black is perfect for highlighting the luxury side of your brand and making your products look more expensive. It has a “not one size fits all” attitude. This is why black is popular in the luxury goods, fashion, IT, and equipment industries. It can also be seen on the logos of Adidas, Chanel, Schwarzkopf, Nike, Dolce, Gabbana, and the World Wildlife Fund (WWF).