Have you recently started a new business? Well, if that’s the case then you’re probably looking for a memorable logo for it. All things considered, you’re going to want your customers to remember you right? Well, that’s exactly why we’ve come up with a simple guide to designing the perfect logo for your business!
All it’s going to take is a little hard work on your part and you’ll be good to go. It’s really not that hard to do and this guide is going to take you from start to finish on how to design a memorable logo. At this point, we’re sure that you’re dying to begin so without further ado, let’s get right into it!
How can I get started with designing a memorable logo?
Honestly, it’s pretty simple. There are just a few things that you’re going to have to keep in mind for your logo to come out looking amazing. Still, it’s not all rainbows and daisies, because for you to come up with a logo that represents your brand well, you’re going to have to put in time and effort.
The main thing you need to discuss and understand with your teammates is what your brand’s identity is. Another thing you should probably focus on is market research. This is going to help you understand exactly what makes your consumer market tick and hence, aid you in creating the best logo ever.
Define your brand’s identity:
Alright, this is the first step on how to create a memorable logo. For you to come up with a good sense of direction for your logo, you’re going to need to sit down and think. You’re going to have to figure out what your brand’s mission is and how it helps to connect with your consumer market.
This is a vital step in the whole process and can’t be taken lightly. In this step, you’re going to figure out what your target audience is. That, coupled with some good old-fashioned market research, is going to help you in creating a memorable logo. Once you figure out all of that, you’re also going to want to spend a bit of time thinking about the key attributes that represent your brand’s personality.
A good example of this can be if you’re a company that manufactures soft drinks. The first thing that consumers will probably associate with your brand is “sweet” or “fizzy”. With elements like these, you’ll be able to get a better sense of direction and be one step closer to creating the perfect logo.
Research and understand the market:
This step is where you make all of your bread and butter. See, this is where you sit down, and stuff doing research that’ll help you make your logo as memorable as possible. Firstly, you’re going to want to scout out your competition. Look at all of your competitors’ logos and try to figure out what you could do differently, that help your logo stand out.
At the same time, you can’t focus entirely on being edgy and different. You’re also going to want to look at the similarities in all of your competitor’s logos. This way you’ll be able to figure out exactly what is important to include in your logo as well. It’s important for your brand as you’ll be adding in things that’ll help you fit into your niche better.
Simplicity is key:
Now, this is another very important step because a lot of people tend to go a bit overboard with their designs. Y’all need to take a step back and breathe because a bunch of stuff doesn’t necessarily mean your logo looks good. Too many elements in your design could end up costing you in terms of consumer engagement.
When working on creating a memorable logo, you always want to focus on making sure that it’s simple yet sleek and sweet. It shouldn’t be simple to the point where it begins to look childish. However, it should always look minimal and effortless to attract as many customers as possible. Remember, the simpler it is, the more professional it’ll end up looking.
Another important thing to remember is to ensure that the logo is scalable and doesn’t end up losing its charm in different sizes. It’s important to make sure your logo doesn’t look pixelated and doesn’t end up losing its unique attributes in a lower resolution. This is essential if you want to post your logo everywhere!
Choose appropriate colors and fonts:
At this point, you’ve probably already drawn up your logo and are just waiting to color it in. This is where things are going to get exciting. I mean, your options are endless, and the color combinations floating around in your head are probably making you giddy with excitement. Well, hold up partner, because this isn’t as easy as you might think.
It’s important to understand that you can’t just throw up any two colors on the logo and expect it to look good. This is the first and last time you get to tweak your logo color palette because once it’s out there, there isn’t any coming back. You’re going to want to pick a color palette that matches your brand’s vibe and speaks volumes about your brand as an entity.
It’s also important to note that you can’t just go crazy with the fonts either. The font you pick is going to represent how organized and professional you are as a business. So choose wisely, because this decision is probably going to impact you big-time in the long run.
Make it timeless and versatile:
This is the final step in how to create a memorable logo. Remember, your logo is a representation of you as a business and you need to make sure that it can stand the test of time. Sure, you could always redesign it later on, but if you have a great base, it’ll lead to fewer complications over the long term.
You’re going to want to avoid adding trendy elements that will drop out of fashion the next week. Try to use elements that have been around for more than a few decades already. While this is going to help your logo survive in this ever-changing world, it’ll also help give it a classic look, which is always nice for a brand’s prestige.
Outro:
Well, there you have it folks. That was a simple guide on how to create a memorable logo. If you followed our instructions to a tee, you’re probably going to end up with something that’ll be great for your business and give you a headstart over your competitors.