Stay ahead of the curve with our guide to the latest logo design trends. Elevate your brand identity and captivate your audience with innovative and eye-catching logo styles. Discover the elements that define design excellence and learn how to make your mark in 2023. Make your brand stand out with the power of cutting-edge logo design trends.
current logo design trends
Though tech experts and digitally savvy creatives have long heralded a future powered by artificial intelligence, 2023 was the year generative AI tools like ChatGPT and DALL-E really went mainstream. You might have used them yourself to design an Instagram post or write an email. But what influence did these new tools have on the latest logo design trends? For one, maybe AI made your brands‘?
Whether you’re excited or a bit weirded out by the transformative potential of AI, it’s clear we’re all on the cusp of a technological revolution—one that’s already having an impact in the design world.
Logo design for professionals
The logo design trends of 2024 come from the creative communities in the thick of this revolution, such as the global community of freelance designers that work with thousands of small businesses every year through our design services, including 99designs by Vista. AI will have a huge effect on their industry, allowing for new voices and forms of experimentation, while (hopefully) underscoring the enduring power of the human imagination. Many designers and brands are responding to this shift with bold, expressive logos, while others are seeking strength and stability in tradition.
So, if you’re looking for a logo to shepherd your business through a changing world, take inspiration from the strong, striking and expressive logo design trends of 2024.
Bold color-blocking current logo design trends
Why shrink back when you can stand out? Generation Z loves anything bold, fearless, and individual. (It’s all about that “main character energy,” right?) And, to appeal to Gen Z’s youthful confidence, designers and brands are coming up with unapologetically loud logos, using high-contrast color-blocking, strong lines, and 3D imagery.
Color-blocking—or pairing large blocks of contrasting colors against one another—helps these logos stand out, like the brands behind them are excited, even eager, to compete for our attention in an increasingly chaotic and crowded media landscape.
Popular with soft drink, travel, and snack companies, this trend shows how some brands are moving proudly and joyfully into an increasingly busy, colorful and tech-driven world. They want to uplift and inspire, and they’d really like to bring young consumers along with them.
In 2023, for example, PepsiCo rebranded 7Up to *up* the ante on the soft drink’s bubbly, energetic messaging. The company went for brighter, almost neon, shades of green and red, as well as a chunky 3D effect, designed to look just as good online as it does in real life.
Archival inspiration current logo design trends
While 7Up’s logo redesigns looked boldly into the future, other brands took inspiration from their past. This year, archive-inspired logos were aimed at highlighting the strength and stability of iconic businesses. They’re proof that you can still have confidence in the classics.
In February, for example, British brand Burberry unveiled a logo that referenced their 100-year-old equestrian knight motif. (Ironically, the knight happens to be carrying a flag bearing the Latin word, “Prorsum,” meaning “forwards.”) After a few years of trying out a sans serif, Millennial-style font, Burberry also went back to a classical serif typeface.
But you don’t have to go back a century to jump on the trend. This year, Pepsi announced its first rebrand in 14 years, bringing back the all-caps typography and flat, horizontal framing of its 1990s logo design.
Archival inspiration can be a brand’s way of telling consumers that they’re proud of the aesthetic that made them successful in the first place, even when there’s pressure to experiment with modern styles. Sometimes, it’s edgier to stick with tradition.
Eco-modern current logo design trends
If you think any discussion of the sweeping technological changes barrelling our way has to center the climate crisis, eco-modern logos might appeal to you. This environment-focused logo design trend was borne from a desire to reconnect with nature—and a little bit of skepticism about the promise of an AI revolution.
You’ll see this trend in logos that feature prominent nature motifs, like leaves, flowers or animals. They’re elegant but still modern—proof that nature-inspired design isn’t just for earthy or hippie brands; eco-modern logos can be high-end, futuristic and forward-thinking, too.
Though they’re often green in color, with organic, moving lines, eco-modern logo designs can also be bold, minimalist, and contemporary.
Industrial text logo design
The industrial text logo design trend is a nod to the transformative power of industry and a reminder of the complex and interconnected supply chains that underpin our world and affect our daily lives. (A few years on from the pandemic, amid a cost-of-living crisis and inflation hikes, we’re all getting pretty familiar with the flow-on effects of the international supply chain…)
Robust, confident, and even stark, these logos mimic the block monograms and angular shapes found in the software and construction industries. They often contrast black and white tones with bold, vibrant shades of orange, green or blue.
And you might notice that they look a lot like the staple products of the industry—such as simplified computer chips, construction vehicles, or even a railyard, like this logo for YardLogix.
Though popular with construction and tech companies, the industrial text logo trend also works well for any brand that wants a strong, innovative—even brutalist—look and feel, like a woodworking business or sports publication.
Abstract psychedelia and logo design
The logo design world is feeling *groovy, baby,* but in a techy, futuristic way. Think of the abstract psychedelia logo design trend as the retro-inspired lava lamp Millennial kids would have had in their bedrooms—a dreamy, trippy hodgepodge of Y2K, nostalgic, sci-fi, and psychedelic aesthetics.
Captivated by chrome fonts and the trippy, oozy aesthetic of abstract psychedelia? It’s super easy to work with a professional designer over at 99designs by Vista, where they can help you incorporate this ultra-groovy look into your logo design.
The original Western psychedelic art movement emerged from the tumultuous 60s, so it makes sense that psychedelia appeals to an overstimulated society approaching a technological revolution.
Meta Title: “Designing Impact: Explore Logo Design Trends to Make Your Brand Stand Out in 2023”
Meta Description: “Stay ahead of the curve with our guide to the latest logo design trends. Elevate your brand identity and captivate your audience with innovative and eye-catching logo styles. Discover the elements that define design excellence and learn how to make your mark in 2023. Make your brand stand out with the power of cutting-edge logo design trends.”
current logo design trends
Though tech experts and digitally savvy creatives have long heralded a future powered by artificial intelligence, 2023 was the year generative AI tools like ChatGPT and DALL-E really went mainstream. You might have used them yourself to design an Instagram post or write an email. But what influence did these new tools have on the latest logo design trends? For one, maybe AI made your brands‘?
Whether you’re excited or a bit weirded out by the transformative potential of AI, it’s clear we’re all on the cusp of a technological revolution—one that’s already having an impact in the design world.
Logo design for professionals
The logo design trends of 2024 come from the creative communities in the thick of this revolution, such as the global community of freelance designers that work with thousands of small businesses every year through our design services, including 99designs by Vista. AI will have a huge effect on their industry, allowing for new voices and forms of experimentation, while (hopefully) underscoring the enduring power of the human imagination. Many designers and brands are responding to this shift with bold, expressive logos, while others are seeking strength and stability in tradition.
So, if you’re looking for a logo to shepherd your business through a changing world, take inspiration from the strong, striking and expressive logo design trends of 2024.
Bold color-blocking current logo design trends
Why shrink back when you can stand out? Generation Z loves anything bold, fearless, and individual. (It’s all about that “main character energy,” right?) And, to appeal to Gen Z’s youthful confidence, designers and brands are coming up with unapologetically loud logos, using high-contrast color-blocking, strong lines, and 3D imagery.
Color-blocking—or pairing large blocks of contrasting colors against one another—helps these logos stand out like the brands behind them are excited, even eager, to compete for our attention in an increasingly chaotic and crowded media landscape.
Popular with soft drink, travel and snack companies, this trend shows how some brands are moving proudly and joyfully into an increasingly busy, colorful and tech-driven world. They want to uplift and inspire, and they’d really like to bring young consumers along with them.
In 2023, for example, PepsiCo rebranded 7Up to *up* the ante on the soft drink’s bubbly, energetic messaging. The company went for brighter, almost neon, shades of green and red, as well as a chunky 3D effect, designed to look just as good online as it does in real life.
Archival inspiration current logo design trends
While 7Up’s logo redesigns looked boldly into the future, other brands took inspiration from their past. This year, archive-inspired logos were aimed at highlighting the strength and stability of iconic businesses. They’re proof that you can still have confidence in the classics.
In February, for example, British brand Burberry unveiled a logo that referenced their 100-year-old equestrian knight motif. (Ironically, the knight happens to be carrying a flag bearing the Latin word, “Prorsum,” meaning “forwards.”) After a few years trying out a sans serif, Millennial-style font, Burberry also went back to a classical serif typeface.
But you don’t have to go back a century to jump on the trend. This year, Pepsi announced its first rebrand in 14 years, bringing back the all-caps typography and flat, horizontal framing of its 1990s logo design.
Archival inspiration can be a brand’s way of telling consumers that they’re proud of the aesthetic that made them successful in the first place, even when there’s pressure to experiment with modern styles. Sometimes, it’s edgier to stick with tradition.
Eco-modern current logo design trends
If you think any discussion of the sweeping technological changes barrelling our way has to center the climate crisis, eco-modern logos might appeal to you. This environment-focused logo design trend was borne from a desire to reconnect with nature—and a little bit of skepticism about the promise of an AI revolution.
You’ll see this trend in logos that feature prominent nature motifs, like leaves, flowers, or animals. They’re elegant but still modern—proof that nature-inspired design isn’t just for earthy or hippie brands; eco-modern logos can be high-end, futuristic, and forward-thinking, too.
Though they’re often green in color, with organic, moving lines, eco-modern logo designs can also be bold, minimalist, and contemporary.
Industrial text logo design
The industrial text logo design trend is a nod to the transformative power of industry and a reminder of the complex and interconnected supply chains that underpin our world and affect our daily lives. (A few years on from the pandemic, amid a cost-of-living crisis and inflation hikes, we’re all getting pretty familiar with flow-on effects of the international supply chain…)
Robust, confident and even stark, these logos mimic the block monograms and angular shapes found in the software and construction industries. They often contrast black and white tones with bold, vibrant shades of orange, green, or blue.
And you might notice that they look a lot like the staple products of the industry—such as simplified computer chips, construction vehicles or even a railyard, like this logo for YardLogix.
Though popular with construction and tech companies, the industrial text logo trend also works well for any brand that wants a strong, innovative—even brutalist—look and feel, like a woodworking business or sports publication.
Abstract psychedelia and logo design
The logo design world is feeling *groovy, baby,* but in a tech-y, futuristic way. Think of the abstract psychedelia logo design trend as the retro-inspired lava lamp Millennial kids would have had in their bedrooms—a dreamy, trippy hodgepodge of Y2K, nostalgic, sci-fi and psychedelic aesthetics.
Captivated by chrome fonts and the trippy, oozy aesthetic of abstract psychedelia? It’s super-easy to work with a professional designer over at 99designs by Vista, where they can help you incorporate this ultra-groovy look into your logo design.
The original Western psychedelic art movement emerged from the tumultuous 60s, so it makes sense that psychedelia appeals to an overstimulated society approaching a technological revolution.
