What’s so special about the Wordmark logo design?

You’re probably familiar with logos that express themselves through shapes, icons, symbols, and talismans. Unlike them, a brand logo uses only words to represent the brand name to the audience.

Due to its simplicity, Wordmark logos have become one of the top choices for logo design among branding professionals. 

A short and memorable logo will enhance your brand’s visual identity as it blends well with any branding material. It looks beautiful on business cards, letters, websites, product packaging, advertisements, etc. Here are some facts about wordmark logo designs.

Do You Know Difference About Logo Mark Vs Word Mark?

The logo mark and the word mark are both important components of a brand’s visual identity. The logo mark is a symbol or graphic element that represents the brand, while the word mark is the brand’s name written in a specific font or design. 

Depending on the brand’s strategy and target audience, one may be more effective than the other. Some brands rely heavily on their logo mark to communicate their identity, while others prioritize the legibility and recognition of their word mark. 

Ultimately, it’s important for a brand to have a cohesive visual identity that accurately represents their values and resonates with their audience.

Easy to understand

Wordmark designs are easier to understand than regular logo designs. Disney, Coca-Cola, Facebook and Instagram logos are simple, short and easy for anyone to remember. This is because they are designed to convey a clear message. No need to use fancy fonts or complicated layouts. This is a simple way to communicate your brand identity and brand name.

Easy to recognize

The professional wordmark is easy to recognize. Everyone recognized the brand immediately. When the right audience embraces them, they can leave a lasting impression on their minds. You can add eye-catching fonts to grab your audience’s attention. Colour is important in creating a unique, positive and emotional logo design. Using the perfect colour palette can make your logo stand out from the crowd. Our logos are better defined, so customers don’t have to think twice while buying your products and services.

Customizable

Although using different variations of your brand logo is not a good idea, Wordmark logos look great when they change colours. Sometimes, it is necessary to match the colour of the logo to the background of the logo. Wordmark logos are easily customizable; you can change the colour, shape, and size to fit your brand perfectly.